Feed enrichment: FRU, spare numbers and alternatives
Turn 1,000 part numbers into 1,500 ways to be found.
Buyers search by the number on the label in front of them: FRU, spare, option, assembly or model. We add every verified alias and alternative to your feed, so the stock you already have shows up in many more searches.
Illustrative example
- FRU & spare numbers
- Verified alternatives
- Review before live
- Updated daily
The problem
One part. Several numbers. Buyers search with whichever one they have.
A single HPE part can carry an option number (ending -B21), a spare number (ending -001) and an assembly number. The person replacing a failed drive reads the spare number off the old part. If your feed lists only the option number, you are invisible to that search.
You list one number
Your supplier's sheet or your ERP has one part number per item. The other numbers never reach your feed.
Searches pass you by
Every number you don't list is a search you can't appear in, even when the part is on your shelf.
Doing it by hand doesn't scale
Looking up numbers one at a time works for ten parts, not for a thousand.
What we add to your feed
Every number a buyer might use, sorted by how safe it is.
FRU and spare numbers
The numbers used to order replacements for failed parts. The ones service teams search for first.
Option and sales numbers
The numbers used to buy the part new or as an upgrade, so quotes line up with what the buyer has in their system.
Assembly and model numbers
What the machine itself reports about an installed part, and what is printed on the drive label.
EAN / UPC and catalog IDs
Barcodes and catalog identifiers that connect your item to marketplace and price-comparison listings.
Compatible alternatives
Parts that can fill the same slot. Shown only after you approve them, so you never offer something that doesn't fit.
Successors for end-of-life parts
When the original is gone, buyers still need something. Offer the replacement before a competitor does.
See it work
One listing in. Every number a buyer might search, out.
Pick a part. The numbers below come from public HPE documentation and community posts.
In your feed today
P00926-B21
HPE 64GB (1x64GB) Quad Rank x4 DDR4-2933 Load Reduced Smart Memory Kit (DL560 Gen10)
Enriched listing
- Original
P00926-B21
Option number (in your feed)
- Added
P06190-001
Spare number
- Added
P03054-091
Assembly number
- Needs review
P18451-B21
Option number, DX server version
The DX server version of this module has a different option number but the same spare and assembly numbers. We flag it for your review instead of merging it.
Built to be accurate
Not every near-match is the same part. We treat it that way.
Server vendors sometimes give nearly identical parts different option or assembly numbers for different server families. A wrong match means returns and lost trust, so nothing risky is merged blindly.
Confidence scoring
Every added number carries a confidence level and its source.
Variants are flagged
Differences across server families go to review instead of being merged.
You approve alternatives
Compatible parts and successors go live only after approval; identical aliases can auto-approve.
Log and one-click undo
See what was added and when; remove any number or revert a whole run.
How it works
Send a feed. Get a bigger one back.
- 1
Send your feed
We read the feed you already have. No change to your stock or ERP setup.
- 2
We match every part
Against manufacturer data, product catalogs and your own RFQ history, with a source and confidence on each result.
- 3
You review the risky ones
Safe aliases are added automatically. Variants and alternatives wait for your approval.
- 4
Enriched feed, every day
New stock is enriched as it arrives, in the format your platforms expect.
It learns from your inquiries
Your RFQs show which numbers buyers really use.
RFQ arrives
507283-001
A buyer asks for a number that isn't in your feed.
We match it to your stock
507125-B21
The same drive, listed under its option number.
Alias added after approval
507283-001 → 507125-B21
The next buyer who searches that number finds you.
Works with feed pricing
More numbers, priced automatically.
Every number we add gets the same pricing rules as the original: follow a competitor, sit below or above, protect your margin. No extra spreadsheets.
We prove it on your own numbers.
Searchable numbers
Before and after
RFQs per part
Enriched parts vs a control group
RFQ-to-quote rate
Stock turning
Slow movers that start selling once buyers can find them
Questions
Find out how many numbers you're missing.
Send us your email and a sample of your feed. We'll show the aliases and alternatives we can add, with a source and confidence on each.