Feed pricing for ITADs, resellers and brokers on BrokerBin
Sell more on BrokerBin. Prices that adjust themselves.
We update the prices in your product feed every day, down to the single part number. Follow a competitor, sit below or above, and protect your margin. You set the rules once.
Daily updates · Rules per part number · Margin protection · Full change log
Built for: ITADs · IT resellers · Brokers · Refurbishers
Get the price wrong and you're invisible. Or cheaper than you need to be.
Buyers on BrokerBin compare in seconds. Prices you update by hand whenever you find the time lose to the sellers who react every day.
Too high means no RFQs
When a competitor drops the price on the same part, your inquiries dry up and you never notice.
Too low means lost margin
When you're the only seller of a part, you're often priced below what the market would pay. That's money left on the table.
Manual work eats your day
Spreadsheets, exports and uploads every morning. Time that should go into sourcing and selling hardware.
Four steps. Then it runs by itself.
- 1
Send your feed
We read your existing product feed. No change to your stock or ERP setup.
- 2
Set your rules
Per part number or group: choose which competitors to follow and whether to sit below, above or level.
- 3
Daily price run
Every day the market is checked against your rules and new prices are calculated within your margin limits.
- 4
Updated feed
The adjusted feed is delivered ready for BrokerBin, and you can see exactly what changed and why.
Try it. Pick a rule and watch the price move.
One example part. In real use, rules apply per part number, per group, or across the whole feed.
Strategy
Distance
Price 3% below the lowest competitor.
Margin floor: never below cost + 8%.
Dell PowerEdge R740 – 2×Gold 6130
Sample data- Competitor A
- €412
- Competitor B
- €429
- Competitor C
- €445
- Cost
- €365
- Current
- €455
Full control, down to every part number.
Rules per part number
Set different rules on single part numbers, categories, brands or the whole feed.
Choose who you follow
Point at the competitors that matter and ignore the rest.
Below, above or level
A fixed amount or a percentage relative to the lowest, the average or a specific competitor.
Margin floor and price ceiling
Protect your cost price. Rules can never push a price outside your limits.
Rounding and price format
Clean, consistent prices no matter how the calculation ended up.
Stock and condition
Different rules depending on stock level, quantity and the condition of the product.
Preview before live
See every change before the feed goes out, then approve or adjust.
Change log
Every price is explainable: which rule, which competitor, which day.
Daily updates
The market moves every day. So do your prices.
From Monday-morning spreadsheets to a feed that prices itself.
Today
- Export the stock list, open BrokerBin, compare by eye
- Edit prices in a spreadsheet, row by row
- Re-upload the feed when you have time
- Prices go stale between updates
- No record of why a price was changed
With TechTrade
- Rules defined once, per part number or group
- Competitor prices checked against your rules every day
- A finished feed, ready for BrokerBin
- Margin floor and price ceiling on every part
- Every change logged with the rule behind it
Pricing strategies you can switch on in a minute.
Combine them, stack them, or scope them to a brand, category or single part number.
Undercut the cheapest
IF lowest_competitor EXISTS
SET price = lowest − 2%Price at the market median
SET price = median(top 3 sellers)Earn more when you're alone
IF competitors = 0
SET price = last_price + 5%Follow one seller only
FOLLOW seller = "Seller X"
SET price = their_price + 1%Protect your margin
price = MAX(price, cost × 1.10)Slow down big swings
LIMIT change_per_day = ±5%Automation you can trust, because you can see everything.
Preview & approve
Review the full price run before anything reaches BrokerBin. Auto-approve when you're ready.
Guardrails
Margin floor, price ceiling and a maximum daily change on every part.
Audit log
Which rule, which competitor, which price, which day. Every change is explainable.
Roll back
Don't like a run? Return to the previous feed in one step.
Made for how IT hardware is actually traded.
ITADs
Large, changing inventory from decommissioned equipment. Price every lot consistently without a person touching each row.
IT resellers
Stay competitive on fast-moving parts while holding the margin your business needs.
Brokers
React to the market daily and answer more RFQs with less manual quoting.
Pricing is the start. The rest of your sales process can be automated too.
Same platform, more channels, less manual work, so your team can handle more inquiries without growing.
BrokerBin feed pricing
Daily, rule-based prices in the feed you already send to BrokerBin.
ITscope, Amazon and other platforms
The same rules applied to every channel you sell through.
Questions
Let's look at your feed.
Send us your email and we'll show how the rules would look on your own parts.